Yes, this is a dramatic headline, but I’m that excited. I’ll tell you why in just a minute.
Up until a few days ago I didn’t get Snapchat. At all.
I downloaded it a few times in the past, tried following some people I knew. But I just didn’t get it. I didn’t even get the interface (which sucks).
But something changed.
I saw Gary Vaynerchuk’s ‘SNAPPING MY WAY THROUGH VEGAS‘ episode and was partially brainwashed that Snapchat is the next big thing.
So I did what any old guy (Old in compare to a millennial) would do, and just looked through Snapchat support and looked up some Youtube videos explaining the product and concept.
Somewhere between watching Gary using it and thinking about my strategy and resolutions to 2016 the magic of Snapchat hit me.
Why it changed my life
If you’ve been following me / this blog for a while, you already know that I have issues with selfies and real time documentation. I just get awkward in the moment. Up until recently I haven’t taken and posted a selfie… every! I was always tagged, but never took the picture. That’s crazy right?
The second thing is that i’m too heavy with content. My professional blog posts take a lot of time to write and even on my Twitter account, I take everything too seriously and heavily. That doesn’t cope with the future of marketing. This is actually a part of why I started the writing challenge.
Snapchat changed that for me.
Why? Because this platform is hardcore all about real time, quick response, but most of all, if you’re not putting yourself out there – there’s nothing there for you.
But i’ve decided i’m giving Snapchat a try. So I’m all in. And it feels great.
Here are some of the things I’ve been doing in the last couple of days that i’ve never done before:
- I’ve created content on the fly: from giving tips to just sharing daily work stuff.
- I’ve actually contacted more people
- I use video. All the time.
- Got the urge to do more real time things.
- Started actively asking my surroundings to be a part of my social efforts.
- I started multitasking better on my social efforts.
For me, that’s a huge change. Think of where I’ve started.
Business wise, I don’t know f Snapchat will actually have any results as getting new followers is super hard. But I will find out soon.
What I was really surprised though is to find out how many of my friends are actually on Snapchat.
Which actually proves Gary’s point – that Snapchat is maturing and will probably become the next big thing, and this is the time for you to build your brand on it before others in your field will take over.
So.. I’m on Snapchat as ‘roypovar’.
You can also scan this code to follow me.
Add your profile code or nick name in the comments and I promise to follow you back!