So after a long break, we got back to doing FB live shows.
We used to do a show a week a few months back with the awesome guys from Moveo Heart, and it had a lot of impact.
Now that we’re back in “marketing mode” (including a new blog) – I’ve decided we should give it another try.
The format is simple and straight forward – We ask our followers to ask questions – and I answer 3 questions live on the show, as well as answer comments and questions live from the audience.
This is a quick post I put together I think might clarify the obscure mantra of “Having social be a part of your brand’s DNA.”
In my professional blog, I cover tactics and hacks companies can use to grow their user base. BUT, all tactics in the world wouldn’t work as well as having a good ‘Social DNA’ carved into your brand.
Having “Social’ as a part of your DNA can manifest in many ways. The phrase is often used as high-level talk with little concrete examples of what it means.
About 2-3 months ago I started a closed FB called “The Startup Marketing Challenge.”
For me, this was an experiment in mass mentoring – and this was this was the MVP.
I spend a lot of time helping early stage startups for free through mentoring, workshops, etc.
With the new agency starting to shape up (soon, I promise) I have less and less time to do the one on one’s.
So I’ve decided to test a new format.
Marketers who want to stay on top, spend a lot of time learning from other marketing blogs.
The inherent problem in how marketers are learning from other marketers online. They watch what leading marketers say. Not what they do.