While preparing for my current visit to H-Farm and Venice, I remembered a conversation I had with Noah Kagan and Shira Schwartz on our way north when Noah visited Israel.
“What’s your trip planning strategy?” we asked, and each gave their two cents on how they approach planning traveling abroad.
How do you choose where to go and what to see? How do you decide if you want to “lazy” travel or really get around? etc.
With that conversation in mind, I decided to document my process for my latest visit to H-Farm and Venice.
So after a long break, we got back to doing FB live shows.
We used to do a show a week a few months back with the awesome guys from Moveo Heart, and it had a lot of impact.
Now that we’re back in “marketing mode” (including a new blog) – I’ve decided we should give it another try.
The format is simple and straight forward – We ask our followers to ask questions – and I answer 3 questions live on the show, as well as answer comments and questions live from the audience.
Emails are productivity’s worst enemy.
Sure, in 2017 it’s far from being a groundbreaking or shocking statement. Everybody’s talking about it (And it kind of made Tim Ferriss’ Career).
In the age of millennial entrepreneurs and Slack loving tech hipsters, email have been marked as the enemy for a long time.
Yet, leaving trendiness aside, emails are still a great format for collaboration and communication.
The first book in the new Book Club is Tools Of Titans by Tim Ferriss.
I’m a big fan Tim’s work ever since the ‘4 hours workweek‘ was published.
I can get why some people don’t buy into his “I test every little thing, and I’m the most productive person in the world’ pitch – but I think he has evolved to be much more than that.
It always amazes me how, in 2017, the age of 3 minutes videos and 140# tweets – books still play such a big role in my life.
People are still shocked to discover that 1,200-2,000 words long blog post get more engagement and shares than the 500 words one, so let alone 400 pages.
At any given moment, I’m in the midst of reading a book.
You know what was a real fun surprise, though? The understanding I’m surrounded with people who feel just like me.
This is a quick post I put together I think might clarify the obscure mantra of “Having social be a part of your brand’s DNA.”
In my professional blog, I cover tactics and hacks companies can use to grow their user base. BUT, all tactics in the world wouldn’t work as well as having a good ‘Social DNA’ carved into your brand.
Having “Social’ as a part of your DNA can manifest in many ways. The phrase is often used as high-level talk with little concrete examples of what it means.
About 2-3 months ago I started a closed FB called “The Startup Marketing Challenge.”
For me, this was an experiment in mass mentoring – and this was this was the MVP.
I spend a lot of time helping early stage startups for free through mentoring, workshops, etc.
With the new agency starting to shape up (soon, I promise) I have less and less time to do the one on one’s.
So I’ve decided to test a new format.
These are the last days of 2017 and I think that it’s a good excuse to recommend some great reads.
At the beginning of 2016, I set up a personal goal to read a new book every two weeks.
I always felt that learning by doing is important, but reading can help direct your actions and accelerate your learning process.
Also, as a content marketer and blogger, I think reading is like inspirational fuel that helps keep you fresh.
Did I achieve my 2016 goal? Hell no. Not even close.
But I did read quite a lot of books that I think worth mentioning.
Marketers who want to stay on top, spend a lot of time learning from other marketing blogs.
The inherent problem in how marketers are learning from other marketers online. They watch what leading marketers say. Not what they do.
Becoming the hybrid between manager & maker usually happens when you are either a one-person company or when you try to scale up.
Most companies start with one or two founders. Maybe even a hobbyist or a one-man (or woman) show who’s looking to grow.
In the beginning, everyone starts off as makers – they are the ones doing everything. But then, you have to become a manager as well.