What does having a a company with a ‘Social DNA’ look like – Lessons learned from Spotify and Tesla

Spotify logo

This is a quick post I put together I think might clarify the obscure mantra of “Having social be a part of your brand’s DNA.”

In my professional blog, I cover tactics and hacks companies can use to grow their user base. BUT, all tactics in the world wouldn’t work as well as having a good ‘Social DNA’ carved into your brand.

Having “Social’ as a part of your DNA can manifest in many ways. The phrase is often used as high-level talk with little concrete examples of what it means.

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Why I’m pivoting the “Startup Marketing Challenge” group

Why I'm pivoting

About 2-3 months ago I started a closed FB called “The Startup Marketing Challenge.”

For me, this was an experiment in mass mentoring – and this was this was the MVP.

I spend a lot of time helping early stage startups for free through mentoring, workshops, etc.

With the new agency starting to shape up (soon, I promise) I have less and less time to do the one on one’s.

So I’ve decided to test a new format.

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12 Books I read in 2016 that changed my entrepreneurial life

2016: Books to read for entrepreneurs

These are the last days of 2017 and I think that it’s a good excuse to recommend some great reads.

At the beginning of 2016, I set up a personal goal to read a new book every two weeks.

I always felt that learning by doing is important, but reading can help direct your actions and accelerate your learning process.

Also, as a content marketer and blogger, I think reading is like inspirational fuel that helps keep you fresh.

Did I achieve my 2016 goal? Hell no. Not even close.

But I did read quite a lot of books that I think worth mentioning.

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Solving the Manager VS. Maker conflicts when growing a business

Maker VS. Manager

Becoming the hybrid between manager & maker usually happens when you are either a one-person company or when you try to scale up.

Most companies start with one or two founders. Maybe even a hobbyist or a one-man (or woman) show who’s looking to grow.

In the beginning, everyone starts off as makers – they are the ones doing everything. But then, you have to become a manager as well. 

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Change happens in a second. Willing to change can take forever.

Decision Making Processes

Honesty and openness are a big part of this small blog’s agenda . So I’ll keep it brutally honest.

In this post, I will share with your exactly why I’m dissapointed with myself at the moment and the key thing I learnt to change that. So lets dive in.

We’re in August, and I haven’t moved an inch on achieving my 2016 goals.

Well, it’s not true – We’ve doubled the business revenue and doubled our team size. But those were all linear. The leap I was planning for was bigger than that.

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Why mastering feeling uncomfortable will set you free


Throughout life, we face hundreds of awkward, uncomfortable or embarrassing situations.

Getting turned down by a girl you wanted to ask out. Failing at your first venture, Giving the wrong answer in front of a class filled with bad kids or simply falling flat on your nose on the street because you stepped on a wondering stone.

The fear of feeling uncomfortable is dangerous.

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Fail big or go home – Insights from FuckUp nights

Learn from failure

Last night I had a chance to share some of my epic entrepreneurial failures at Tel Aviv’s edition of Fuckup Nights.

If you’re not familiar with Fuckup Nights (or FUN), it’s a global movement born in Mexico in 2012 to share publicly business failure stories. Hundreds of people attend each event to hear three to four entrepreneurs share their failures. Each speaker is given 7 minutes and can use ten images. After each speaker, there’s a question/answer session, as well as time for networking. (I shamelessly stole this description from their Facebook Page).

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I lost focus and I’m paying for it daily. You are too.

I lost focus

I started 2016 very goal oriented.

I knew where I was going and what I needed to do to get there. I had my prioritize straight and was on my way to make this a successful  year. And then….

This “And then….” Is something a lot of entrepreneurs experience. It is also what usually separates really good and successful entrepreneurs and the busy, spread too thin, stressed out entrepreneurs. They might still be successful , but it will be against all odds.

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