It always amazes me how, in 2017, the age of 3 minutes videos and 140# tweets – books still play such a big role in my life.
People are still shocked to discover that 1,200-2,000 words long blog post get more engagement and shares than the 500 words one, so let alone 400 pages.
At any given moment, I’m in the midst of reading a book.
You know what was a real fun surprise, though? The understanding I’m surrounded with people who feel just like me.
This is a quick post I put together I think might clarify the obscure mantra of “Having social be a part of your brand’s DNA.”
In my professional blog, I cover tactics and hacks companies can use to grow their user base. BUT, all tactics in the world wouldn’t work as well as having a good ‘Social DNA’ carved into your brand.
Having “Social’ as a part of your DNA can manifest in many ways. The phrase is often used as high-level talk with little concrete examples of what it means.
About 2-3 months ago I started a closed FB called “The Startup Marketing Challenge.”
For me, this was an experiment in mass mentoring – and this was this was the MVP.
I spend a lot of time helping early stage startups for free through mentoring, workshops, etc.
With the new agency starting to shape up (soon, I promise) I have less and less time to do the one on one’s.
So I’ve decided to test a new format.