Marketers who want to stay on top, spend a lot of time learning from other marketing blogs.
The inherent problem in how marketers are learning from other marketers online. They watch what leading marketers say. Not what they do.
Becoming the hybrid between manager & maker usually happens when you are either a one-person company or when you try to scale up.
Most companies start with one or two founders. Maybe even a hobbyist or a one-man (or woman) show who’s looking to grow.
In the beginning, everyone starts off as makers – they are the ones doing everything. But then, you have to become a manager as well.