Why I’m pivoting the “Startup Marketing Challenge” group

Why I'm pivoting

About 2-3 months ago I started a closed FB called “The Startup Marketing Challenge.”

For me, this was an experiment in mass mentoring – and this was this was the MVP.

I spend a lot of time helping early stage startups for free through mentoring, workshops, etc.

With the new agency starting to shape up (soon, I promise) I have less and less time to do the one on one’s.

So I’ve decided to test a new format.

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Why mastering feeling uncomfortable will set you free

Throughout life, we face hundreds of awkward, uncomfortable or embarrassing situations.

Getting turned down by a girl you wanted to ask out. Failing at your first venture, Giving the wrong answer in front of a class filled with bad kids or simply falling flat on your nose on the street because you stepped on a wondering stone.

The fear of feeling uncomfortable is dangerous.

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Improve interaction with your followers using 3 simple tricks

improve interaction with followers

Interacting with your followers and having meaningful engagements and conversations are key to social media and content success.

What keeps surprising me is that this is where a lot of companies and personal brands are really missing the mark.

You will be surprised how many social media folks just don’t engage back at all, and the ones that do, usually simple “like” the other persons comment or maybe sometimes say a simple ‘thank you’.

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My reading challenge

My reading challenge

I have so many things I want to achieve this year, it’s crazy.

One of the things i’v love doing most but haven’t done so much in 2015 was to read books. Yes full books. Not posts, status updates or “the complete guide to” but actual books.

I’m planning to change that in 2016.

How? by committing to reading 2 books a month.

The goal is to read a book in 2 weeks but I’m hoping it will have a side effect as well.

I’m a ‘bed reader’, I love reading books before going to sleep. This means that for me to be able to lay in bed and have sufficient energy to read, I will have to go to bed at a decent time.

What will I be Reading

You know I’m a sharer, right? So of course I’ve set up this page that will allow you to track what I’m reading and also give me some recommendations.

I’m also hoping it will become a good resource for other book lovers who are just thinking about what book they should read next. So it’s wide open to everyone.

What books can you expect to find there? The usual suspects I guess:

  • Growth hacking
  • Entrepreneurship
  • Marketing
  • Biography’s
  • Business
  • Zen
  • Productivity

So jump in – Here’s what i’ve read in 2016.

Current stat

Current stat

 

Any book you think I MUST read? Let me know in the comments.

Out Of My Comfort Zone: Progress Report

So last week, I wrote a post about stepping out of my comfort zone.

In a short summary: Nothing good will happen in your comfort zone, and being limited to what you feel comfortable with is the holding back your progress.

In order to start stepping out of my comfort zone, I chose three simple and small tasks, so I won’t have a good excuse not to do them.

My challenges were:

1. Take 3 selfies (i’ve never taken and uploaded a selfie before. Yes I know, every 15 year old kid does it this days).

2. Launch a digital product (an email Twitter course for startups to be precise) and charge for it. 

3. Do a live streaming (Basically stream the launch of the Twitter course). 

I had 14 days to complete all tasks. 

Progress Report  

1. Selfies challenge: Mission accomplished! 

I took 3 selfies: two i’ve already posted online: 

1. Me, writing a blog post with the emotional support of my 1 month old baby girl. 

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2. We’ve recently moved to a new office space, and as we were going to get some coffee to start our day, we discovered that Nimrod, who was the owner of a coffee shop I started my business in (It was my office for 3 years) is now managing this coffee place. We were supper excited about it. Great selfie opportunity. 

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The third one, i’m posting online right now with this Tumblr post. Thank you Alan Weinkrantz (from Rackspace, they are awesome, you should check them out right now!)  for joining me for my final selfie in the challenge. 

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My other two challenges on the other hand are far from being complete. 

2. The Twitter course – I’ve outlined most of the content I need, started doing some of the research and thinking about some promotion tactics when launching. In terms of readiness to launch, I would say i’m 15% there. I will need to really put an effort into it this week if I want to do it on time. 

In terms of pricing: It will cost 4.99$

3.  Live streaming – this actually depends on the course progress.

Because I don’t want to lose 2/3 of the challenge if the course isn’t ready, I already have a backup plan of what I’ll stream instead – It will probably a growth tip, or presenting our next webinar. 

This is the update for now. I’ve finished 1/3. 

BTW, i’m actually doing an Instagram challenge for growing my following using specific tactics. Are you big on Instagram? Please let me know in the comments here.